BLIND Red Carpet Premiere

A novelist blinded in a car crash (Alec Baldwin) which killed his wife, rediscovers his passion for both life and writing when he embarks on an affair with the neglected wife (Demi Moore) of an indicted businessman (Dylan McDermott). We were so thrilled to be a part of the private screening and official sponsors of […]


Hosted By Kat Graham on June 25, in Los Angeles, California Kat Graham and Foster Grant celebrated the release of her latest album Love Music Funk Magic by throwing a jam session to benefit Empower 54. Kat Graham was joined by her band, as well as Verdine White of Earth Wind and Fire. Kat performs flawlessly, […]

The 44th Annual Daytime EMMY Award

50 FOSTER GRANT SHADES OF CELEBRITIES If you went backstage at the 44th Annual Daytime Emmy Awards on Sunday night April 20th you could be forgiven for thinking they were at the Foster Grant Awards. We were the exclusive and only sponsors allowed backstage as the winners exited.  All the celebrity Emmy winners walked to the […]

Nylon’s ‘The Happiest of Hours’

Coachella Valley, California, Sunday  April 16th Kat Graham rocks big curls and big Foster Grant shades at our sponsored recovery brunch event with Nylon Magazine. We gave away hundreds of complimentary glasses to the boldest and bravest at the Palm Springs-adjacent music festival rendezvous. Party-goers forgo the mid-day heat and huddled around our flower wall […]

Outdoor music season is open. Meet your festival must-haves.

Item 8 SM.4

Prepare your festival look for take-off. Every fabulous inch of it. Festival-ready sunnies can make or break it. No worries. Item 8™ has the shades to match your festival style. And don’t stop with one pair? This is music festival season. It’s all about being prepared. And being seen. YOUR 2017 MUSIC FESTIVAL CHEAT-SHEET IS […]